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Marketing & Media Senior Specialist (Global)
Logistics
Singapore, Singapore

Description

  • Support overall brand/ marketing strategy development and go-to person for marketing resources.
  • Plan and implement marketing strategy tactics across all channels, including campaigns, email, social media, web, advertising, events and sales enablement initiatives.
  • Develop marketing collaterals such as sell sheets, case studies, PowerPoints and videos in accordance to APLL corporate identity/ messaging guidelines.
  • Collaborate closely with commercial team to create original content for sales pitch, edit and proof-read content as needed.
  • Develop social media posts in accordance to overall social media plan strategy/plan.
  • Maintain and update website/ intranet.
  • Report on effectiveness of marketing initiatives; and provide recommendation and insights.
  • Support the delivery of the organization's internal and corporate communications strategy, work with regional teams and HR on communication content.
  • Develop and write high quality and compelling content, not limiting to press releases, customer advisories, intranet stories, and announcements for a wide range of internal and external channels.
  • Liaise with external vendors on related marketing activities.

Support the wider marketing team on other adhoc duties

Qualifications

  • 3-5 years of related experience in B2B marketing, with at least 2 years in a multinational company
  • Solid copywriting skills for marketing collateral, campaigns/ social media content
  • Excellent interpersonal communications and collaboration skills
  • Mature and strong team player, proven ability in working effectively cross functionally
  • Able to work independently and multi-task
  • Excellent oral and written skills in English, additional Asian language fluency is a plus
  • Good knowledge of different channels and social media platforms to deliver content effectively to internal/ external targeted audience
  • Knowledge of website/ marketing automation tools, and experience with design and video editing tools preferred
  • Fluent spoken and written Mandarin and experience with Chinese social media platforms a strong plus